Blu Butterfly
The Ritual.
Every month, something arrives. Sometimes it's made for you.
Sometimes you make it. And sometimes — you choose exactly what you want.
The Butterfly Box
A curated surprise collection of handmade pieces — jewellery, candles, wall art, home decor, resin, and more — built around a monthly theme. The theme is the only hint. The pieces are a mystery until the box arrives.
Tell me what you loveOptional — select up to 3. Shraddha curates your box within your preferences. Leave all unselected for the full surprise.
You'll capture your preferences properly when you sign up.
"I pick the pieces I'd want to discover myself. A theme, a mood, a small moment to hold. That's what goes in."
— Shraddha, Blu Butterfly
Join the waitlist — Surprise
Launch news only. No spam.
Choose your tier
Cocoon, Flutter, or Bloom. Same theme, same surprise — different scale. You pick how much arrives each month.
A theme is chosen
Every month has a mood. Monsoon blues. Festival gold. The quiet of winter. On the 1st, you get a teaser — the mood, not the pieces. The rest is a mystery.
It arrives with a note
Handpicked, packed by hand. A note inside tells you the story of every piece — the material, the making, the moment it came from.
You shop drops first
Every new Blu Butterfly drop — yours 72 hours before anyone else, with guaranteed allocation. The piece you want will be there when you arrive.
Cocoon
3 pieces
A gentle start. Three handpicked pieces curated to the month's theme.
Pricing at launch
Flutter
5 pieces
Five pieces across categories — jewellery, something for the home, one wildcard.
Pricing at launch
Bloom
7 pieces
Everything — plus a Bloom-exclusive piece made only for this tier.
Pricing at launch
The Butterfly Box
On the 1st of every month, a curated selection of handmade pieces is revealed — across jewellery, candles, wall art, home decor, resin, and more. You browse. You pick your favourites. Your box is built exactly as you chose it.
Subscribe by the 5th
Active subscribers are locked in for that month's selection. New subscribers join the next cycle.
Selection drops on the 1st
A curated menu of 10–14 handmade pieces goes live — across all ranges. You get 72-hour early access before Kaleidoscope members or the public.
Pick your pieces by the 5th
Choose 3, 5, or 7 pieces depending on your tier. Allocation is guaranteed — no racing, no sell-outs for subscribers.
Delivered by the 28th
Made, packed, and posted with a note from Shraddha about each piece you chose.
Join the waitlist — Choice
Launch news only. No spam.
Wire wrap ring
Jewellery
Soy pillar candle
Candles
Quilling bloom panel
Wall Art
Resin tray — sage
Home Decor
Lippan lotus frame
Lippan Art
Terracotta drops
Jewellery
Ocean resin coaster
Home Decor
Macramé moon
Wall Art
✦ This is a preview of how the monthly selection works. Real pieces and photos will appear in the live selection on the 1st of each month.
Cocoon
3 picks
Choose 3 from the monthly selection. All allocation guaranteed.
Pricing at launch
Flutter
5 picks
Choose 5 — mix categories freely across the full selection.
Pricing at launch
Bloom
7 picks
Choose 7 — plus a Bloom-exclusive piece added automatically.
Pricing at launch
How every month runs
Subscribe by the 5th, receive by the 28th. Every single month.
1st
Theme teaser sent.
Choice selection goes live for subscribers.
5th
Subscription window closes. Choice selections lock in.
6th – 20th
Making, sourcing & packing — by hand.
22nd
Dispatch begins.
28th
Delivered. Open it slowly.
The Metamorphosis Kit
Every month, a new craft. Everything you need arrives in one box — materials, instructions, a short video of Shraddha showing you how. No experience required. Just the pleasure of making something with your own hands.
"I keep taking up new things — wire wrapping one season, macramé the next. I realised this curiosity is exactly what Blu Butterfly was made from. So I wanted to share it."
— Shraddha, Blu Butterfly
All materials
Everything sourced and measured. Open the box and begin.
Instruction card
Step-by-step, illustrated, in plain language. For a first-timer.
Video walkthrough
QR code → short video of Shraddha doing the skill. Watch once, then make.
A note from Shraddha
When she learned it. What she made first. The mess-up that made her laugh.
Join the waitlist — Kit
Launch news only. No spam.
A glimpse of the year
Month 01
Wire wrapping
Copper wire · semi-precious stones · pliers
Month 02
Terracotta jewellery
Air-dry clay · acrylic paints · cord
Month 03
Macramé
Macramé cord · wooden ring · scissors
Month 04
Hand embroidery
Hoop · thread · linen patch
Month 05
Resin casting
Resin · mold · pigments · dried flowers
Month 06
Block printing
Carved block · fabric ink · cotton square
Month 07
Leather braiding
Leather strips · clasps · beeswax cord
Month 08
Candle making
Soy wax · wick · fragrance · vessel
Month 09
Quilling
Paper strips · quilling tool · board
Month 10
Lippan art
Clay · mirror chips · colours · backing board
Month 11
Pressed botanicals
Flowers · press kit · frame · resin top coat
Month 12
Surprise — year-end special
A skill Shraddha hasn't tried yet. You'll learn it together.
Who sees it first.
Every new drop goes to the inner circle before anyone else. Here's the order.
| Perk | Kaleidoscope Free community |
Subscriber Box or Kit |
|---|---|---|
| Early access to new drops | ✓ 24 hrs early |
✓ 72 hrs early |
| Guaranteed allocation | — | ✓ |
| Monthly selection access (Choice track) | — | ✓ |
| Behind-the-scenes updates | ✓ | ✓ |
| Bid for Good access | ✓ | ✓ |
| Monthly surprise box or craft kit | — | ✓ |
| Subscriber-only drops | — | ✓ |